Where you show up on the results list depends on how likely Google believes you are the answer to the customer’s question.
Are you in the top 3 3, or bottom
8 hidden on the next page,
or worse 16, where nobody is looking?
Two real septic companies, same town, same search, same day.
One septic company with great service, 290 reviews, 4.6 star results and 15 years in the business. And only one green dot on the whole map.
The other septic company, 51 fewer reviews, and they own 3/4 of the map.
The results are from a single scan of Lakeland, Florida on “septic pumping”.
I run a Google Business profile scan on you and show you where you show up, and how to fix it, no obligation.
Someone searches for a septic company. Google shows them three, then a button. That is the whole first screen. Everyone else is behind that button, including you. Who clicks on more businesses?
The top 3 businesses get 93% more calls than everyone else
Not in the top 3? Fewer calls, fewer jobs, even if you do better work than the others.
I just need more reviews.
The buried map belongs to the company with 290 reviews. The green one has 239. Fifty-one fewer reviews, and it holds three quarters of the town.
I need a better rating.
4.6 against 4.8. Two tenths of a star does not explain 0.6% against 75%. Turn on Google’s own “Top rated” filter and the order barely moves.
I have been here longer than them.
The buried company has been going 15 years. The one that owns the map has been going five.
I am just too far out.
Both septic companies are inside Lakeland city limit and serve the same area.
Arithmetic on your own numbers. Not a forecast and not a promise. Across more than 300,000 Google listings, the ones in the top three took 93% more calls than the ones outside it (SOCi). Your business will do its own thing.
Google does not reward profile work overnight, and anyone who tells you otherwise is selling you something.
We take the profile apart, fix what is wrong, and rebuild the categories, services and description that Google reads.
Posts, photos and updates go out every week. Google starts reading you as an active, maintained, trading business.
Your heatmap starts shifting, sometimes earlier. Expect some fluctuation while Google tests the change, and judge it by the quarter rather than the week.
The work a listing needs every week, done for you.
Your main category, your extra categories and your full list of services, set the way Google actually reads them. This is the biggest single factor in what you rank for.
Your description, your service list and the wording under each one, written properly and kept current as the business changes.
Fresh posts, offers and job photos going up on a schedule, each one tagged with where the job was, so Google keeps seeing a business that is open and working.
Every two weeks: the 169-point map of where you rank across your area, your average position, and how much of that map you hold in the top 3. Plus before-and-after on up to 10 keywords.
If Google or anyone else edits your listing, we catch it and put it back the way it should be.
Reports on how your business shows up in ChatGPT, Gemini, Perplexity, Claude, Grok and Llama, where a growing share of customers now start looking.
You also get weekly progress updates, an alert any time your profile changes, unlimited users on the account, and connections to what you already use including Zapier and CompanyCam. Directory and citation management across 62 directories is available as an add-on.
I cannot put two competitors in the same top 3, so each area is taken once and then closed. Your territory is named on the agreement before you sign, so there is no argument later about what it covers.
No, and nobody can. Google decides who shows up, and the answer changes depending on where the customer is standing when they search. Anyone who promises you a position is guessing.
So I put my money on it instead. You pay a deposit to start. You only pay the rest once a scan shows you in the top 3. If that has not happened in 90 days, you owe nothing more and you keep every improvement made to your profile. I will walk you through the numbers on the audit call.
You give us manager access to a profile you continue to own. Your listing, your content and your photos stay yours. If you leave, we remove our access and nothing goes with us.
Access to the profile, and photos from your jobs. That is it. Send them however you like, including straight from your phone on site.
We will run your profile against the businesses currently beating you and show you the gap on a map of your own service area. No charge.
